Encouraging Valuable Word-of-Mouth Marketing for Your Auto Shop

Posted by TransTec on June 12, 2019

The auto shop, whether independent or part of a national chain, is a fixture of any community. Once you establish your business as a great partner for your customers, that attention to providing a consistently positive customer experience can begin to work for you in the best possible way: you customers will start to recommend your shop to their own social circles. Word-of-mouth promotion is an incredibly valuable component of any marketing plan because of the sheer power it holds. Essentially, when your customers recommend your shop to their friends, family, and more, you reap the benefits of free advertising that's backed by trust in your customer.

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Categories: Shop Best Practices

What to Do When A Repair Comes Back

Posted by TransTec on May 29, 2019

It happens in every shop: despite putting forth your best effort, training your technicians, and following your service process, eventually a vehicle you services will come back with an issue after the repair. Sometimes, it could be the result of your mistake, while in other situations, the failure was inevitable for one reason or another. In either case, you're still responsible for this vehicle and the additional work it needs. So what do you do now?

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Categories: Shop Best Practices

How to Make the Most of What You Learn at Auto Seminars and Expos

Posted by TransTec on May 15, 2019

In order to keep up with the automotive industry as well as your competitors, you and your auto shop team need to be dedicated to constantly improving your service processes. One of the best ways to stay ahead is by attending continuing education and industry events like training seminars, trade shows, and expos. You and your techs can bring home valuable information on innovations, technology, and business best practices after attending these events, but it can be hard to keep track of — and even harder to implement  everything you learn. But if you handle it right, you can get way ahead of the curve.

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Categories: Shop Best Practices, Training

How to Make the Most of Auto Shop Down Time

Posted by TransTec on May 1, 2019

A slow day (or a longer slow season) can feel like a complete waste for your auto shop -- but that's only if you allow it to. While there are some business factors that might be out of your control, you can still make the slow days count, regardless of how many vehicles are in the shop. When you take the time to plan for it, your down time can actually be an opportunity to increase your overall productivity and efficiency. By rallying your staff behind you, you can get a lot done even on your slowest days.

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Categories: Shop Best Practices

Surprising Ways Your Auto Shop Might Be Losing Money

Posted by TransTec on April 17, 2019

Whether you've been in business for a long time or you're relatively new to the auto shop industry, one thing should be clear: in order to set yourself up for success, you should always be looking for ways to optimize your business. Perhaps the most important systems at work for your shop are your financial processes and policies. To remain in business, you need to be organized and in control of your cash flow.

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Categories: Shop Best Practices