The auto shop, whether independent or part of a national chain, is a fixture of any community. Once you establish your business as a great partner for your customers, that attention to providing a consistently positive customer experience can begin to work for you in the best possible way: you customers will start to recommend your shop to their own social circles. Word-of-mouth promotion is an incredibly valuable component of any marketing plan because of the sheer power it holds. Essentially, when your customers recommend your shop to their friends, family, and more, you reap the benefits of free advertising that's backed by trust in your customer.
Categories: Shop Best Practices
You've heard it before: "You get what you pay for." But when you're looking for the transmission overhaul kits you need in your rebuild shop, what does it mean to invest in quality? Often times in the automotive aftermarket, a true quality component or kit will come with a higher price tag than a lower quality option, and you might wonder why. Once you know what quality means for your rebuilds, it's much easier to see why spending a little more on your kits up front actually saves you time and money in the long run.